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Textbooks There are 14 products.
Showing 1 - 14 of 14 items
$86.99Handbook of Public Relations 1st edition Handbook of Public...
by Robert L. Heath (Editor)The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and... by Robert L. Heath (Editor)The...
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$40.99Limited-Dependent and Qualitative Variables in Econometrics Limited-Dependent and...
by G. S. Maddala, Matthew Jackson, Andrew ChesherThis book presents the econometric analysis of single-equation and simultaneous-equation models in which the jointly dependent variables can be continuous, categorical, or truncated. by G. S. Maddala, Matthew Jackson,...
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$16.95Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific Market Many Cultures One Market: A...
by Robert Kumaki & Jack MoranThe first comprehensive exploration of Asian Pacific Americans from a marketing perspectiveInsightful introduction to the major APA groups with historical background and cultural ethnographyProvides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and... by Robert Kumaki & Jack Moran...
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$38.55Cases in Innovative Nonprofits: Organizations That Make a Difference - 1st Edition Cases in Innovative...
by Ram A. Cnaan (Editor), Diane R. Vinokur-Kaplan (Editor)Student friendly and readable, Cases in Innovative Nonprofits provides readers with current comparative case studies of innovative nonprofit organizations that are meeting the needs of humanity in both the U.S. and abroad. by Ram A. Cnaan (Editor), Diane R....
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$52.95Media Management: A Casebook Approach (Routledge Communication Series) 5th Edition Media Management: A...
Provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based, real-world cases that promote critical thinking and problem-solving. Provides a detailed consideration of...
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$46.00Environmental Communication and the Public Sphere - 3rd Edition Environmental Communication...
by J. Robert CoxThe Third Edition of Environmental Communication and the Public Sphere by Robert Cox remains the only comprehensive introduction to the growing field of environmental communication. This innovative book focuses on the role that human communication plays in influencing the ways we perceive the environment. by J. Robert CoxThe Third...
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$44.50The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and... The Media Handbook: A...
by Helen KatzThe Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry... by Helen KatzThe Media Handbook...
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$25.00Conducting Research Surveys via E-mail and the Web Conducting Research Surveys...
by Matthias Schonlau, Ronald D. Fricker, Marc N. ElliottInternet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods.The authors discuss the advantages and disadvantages of using... by Matthias Schonlau, Ronald D....
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$73.50 $91.88 -20%The Theory and Practice of Corporate Communication: A Competing Values Perspective (Paperback) The Theory and Practice of...
by Alan T. BelasenThe Theory and Practice of Corporate Communication: A Competing Values Perspective offers an integrative approach to corporate communication. Author Alan T. Belasen covers theoretical aspects and uses practical examples and case applications to illustrate the broader, strategic view of the field of corporate communication. The book... by Alan T. BelasenThe Theory and...
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$74.79Advertising & The Business of Brands Advertising & The Business...
by Bruce Bendinger (Editor)Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading.From the Introduction all the way through “You and Your... by Bruce Bendinger (Editor)...
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$14.00Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization Social Media ROI: Managing...
Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. Use this book to bring true business...
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$16.10Public Relations Campaigns and Portfolio Building 1st edition Public Relations Campaigns...
The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. The first guide of its kind, Public...
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$19.50Mass Communication: Living In A Media World, 2nd Edition Mass Communication: Living...
by Hanson R.'Mass Communication' is a comprehensive, engaging, and compact introduction that brings a fresh media literacy focus to the introductory course. A chapter on global media updates this second edition. by Hanson R.'Mass Communication'...
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$48.00Public Relations Writing: A Rhetorical Approach 1st Edition Public Relations Writing: A...
by Michael L. KentUsing skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approach prepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field. by Michael L. KentUsing skill...
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Showing 1 - 14 of 14 items
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