Advertising & The Business of Brands
  • Advertising & The Business of Brands

Advertising & The Business of Brands

No tax

by Bruce Bendinger (Editor)

  • Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading.

  • From the Introduction all the way through “You and Your Career.” Want to know more? Visit the Study Hall at and try the Practice Tests.


Series: The Copy Workshop

Paperback: 680 pages

Publisher: Routledge; 1 edition (March 3, 2009)

Language: English

ISBN-10: 1887229388

ISBN-13: 978-1887229388

Product Dimensions: 1.2 x 8.2 x 10.5 inches

1 Item