Advertising & The Business of Brands
by Bruce Bendinger (Editor)
Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading.
From the Introduction all the way through “You and Your Career.” Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.
Series: The Copy Workshop
Paperback: 680 pages
Publisher: Routledge; 1 edition (March 3, 2009)
Product Dimensions: 1.2 x 8.2 x 10.5 inches