Advertising & The Business of Brands
$74.79
No tax
by Bruce Bendinger (Editor)
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Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading.
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From the Introduction all the way through “You and Your Career.” Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.
Series: The Copy Workshop
Paperback: 680 pages
Publisher: Routledge; 1 edition (March 3, 2009)
Language: English
ISBN-10: 1887229388
ISBN-13: 978-1887229388
Product Dimensions: 1.2 x 8.2 x 10.5 inches
1 Item
by Bruce Bendinger (Editor)
-
Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading.
-
From the Introduction all the way through “You and Your Career.” Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.