Top Brands in 2022, Disney Ranks 1st, Tesla 2nd, Apple 3rd, Sony 4th, and YouTube 5th

MBLM.

Disney ranked #1 for the second time since 2019 in MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on emotions, now in its 12th year. The enhanced study applies MBLM’s proven Brand Intimacy model with AI to analyze more brands and data, assessing how consumers bond with the brands they use and love.

Tesla and Apple placed second and third in the study. Three technology brands are featured in the top 10, up from two in 2021. Also, three media & entertainment brands, Disney, YouTube, and Netflix are in the top 10. Notably, Netflix now ranks eighth, up from 14^th place last year. Trader Joe’s represents the only retail brand, and Sega is the only game brand among the top 10. Sony, Mercedes-Benz, and Android were the remaining brands in the top 10. For the first time, the crypto and gaming industries are included in the study, with Cardano ranking 26^th and Bitcoin 30^th. Notably, crypto outperformed traditional financial services brands.

“We are thrilled to share the next generation of the Brand Intimacy study,” said Mario Natarelli, managing partner, MBLM. “Leveraging big data and artificial intelligence takes the emotional science behind brand performance to the next level. This new methodology gives us broader and more real-time insights. We are now able to assess more authentic and vivid sentiment from consumers.”

He continued, “Media and entertainment brands continue to thrive, likely boosted by the need of providing escape, comfort, and instant gratification. Disney’s rise to the top displays the resilience of the media and entertainment industry in unprecedented times. The brand has demonstrated its ability to continue to resonate with consumers, and form deep intimate connections and relationships, even in a fragmented media landscape.”

The Brand Intimacy 2022 Study contains the most comprehensive rankings of brands based on emotion. The scale of the study included more than 600 brands and more than 1.4 billion words analyzed over 2021.

Methodology:

During 2021, MBLM, with Relative Insight and Allen Advanced Analytics, conducted a comprehensive examination of over 600 brands and over 1.4 billion words used across select social media platforms. Using artificial intelligence; text analytics; natural language processing; sentiment and our Brand Intimacy measures of intensity, archetypes, and stages, we scored each brand on our Brand Intimacy Quotient. The quotient is a composite measure that combines the intensity, prevalence, and character of the relationship between consumers and brands. The higher the quotient score (from 0 to 100), the more intense the emotional relationship with a brand.

The Top 435 Brands:

1. Disney
2. Tesla
3. Apple
4. Sony
5. YouTube
6. Mercedez Benz
7. Trader Joe’s
8. Netflix
9. SEGA
10. Android
11. Nintendo
12. Porsche
13. Jaguar
14. Costco
15. Mazda
16. prime (Amazon Prime)
17. H&M
18. amazon
19. Microsoft
20. nvidia
21. WHOLE FOODS
22. htc
23. hp
24. Adbe
25. Ford
26. Cardano
27. Nestle
28. BMW
29. NETGEAR
30. bitcoin
31. ESPAM
32. HBO
33. hulu
34. Waitrose
35. IBM
36. ALDI
37. Rockstar Games
38. HONDA
39. Xbox
40. VOLVO
41. ebay
42. PlayStation
43. kinder
44. Toyota
45. Walmart
46. IKEA
47. DELL
48. Barilla
49. DisneyParks
50. Google
51. Arcade
52. Kraft
53. NABISCO
54. Twitter
55. SEPHORA
56. AMD
57. Lenovo
58. peacock
59. WWE
60. Kleenex
61. AVON
62. EA
63. Ubisoft
64. Lamborghini
65. Tylenol
66. Lindt
67. LAVAZZA
68. TWINNINGS
69. AT&T
70. GoPro
71. Abercrombie & Fitch
72. Home Depot
73. Activision Blizzard
74. LG
75. oculus
76. ZOOM
77. HEINZ
78. Land Rover
79. Marks and Spencer
80. verison
81. NIKE
82. Premier League
83. intel
84. lululemon
85. SAMSUNG
86. Nordstrom
87. Mitsubishi
88. Galaxy
89. Harley Davidson
90. LUSH
91. DJI
92. Target
93. Lowe’s
94. 7Eleven
95. Stouffer’s
96. Cadillac
97. Warner Bros
98. USAA
99. NCsoft
100. Victoria’s Secret
101. Panasonic
102. PUMA
103. macy’s
104. ZARA
105. GODIVA
106. netmarble
107. Ben&Jerry
108. EPSON
109. Boots
110. New Balance
111. Polkadot
112. Bentley
113. VIZIO
114. Audi
115. J.Crew
116. ILIA
117. Ivory
118. Old Navy
119. Facebook
120. Ethereum
121. Haagen-Dazs
122. Doritos
123. Campbell’s
124. Lexus
125. UNIQLO
126. always
127. Alfa Romeo
128. Facebook Games
129. WRIGLEY
130. CLINIQUE
131. tether
132. lysol
133. Dove
134. T-Mobole
135. nutella
136. VALVE
137. adidas
138. standard chartered
139. PayPal
140. Jeep
141. Del Monte
142. Ralph Lauren
143. Mastercard
144. UFC
145. Kryspy Kreme
146. scope
147. Virgin Mobile
148. Chrysler
149. DURACELL
150. PIAGET
151. PRINGLES
152. COSTA
153. CONVERSE
154. Tik Tok
155. Lays
156. Glossier
157. OLAPLEX
158. Vaseline
159. ELEMIS
160. FritoLay
161. Starbucks
162. Betty Crocker
163. NASCAR
164. Smartfood
165. ATP Tour
166. Kat Von D
167. Coca Cola
168. Lipton
169. Robinhood
170. dyson
171. QUAKER
172. Huggies
173. Charmin
174. Reebok
175. Rolls Royce
176. Aquaphor
177. Hershey’s
178. MORPHE
179. LURPAK
180. CINNABON
181. LinkedIn
182. Instagram
183. Hinge
184. NHL
185. Pandaol
186. ALDO
187. Gillette
188. GAP
189. Aveeno
190. NFL
191. ROLEX
192. ORACLE
193. Red Bull
194. Kiehl’s
195. Teams (Microsoft Teams)
196. WNBA
197. NESCAFE
198. San Pellegrino
199. NetEase
200. Tencent
201. KOREAN AIR
202. LEVIS
203. OUTBACK Steakhouse
204. McDonald’s
205. NISSIN (cup noodles)
206. Purell
207. Zynga
208. NCAA
209. bloomingdales
210. WTA
211. Old Spice
212. Dior
213. Sprite
214. LANCOME
215. EPIC Games
216. chili’s
217. Mac
218. Google Maps
219. ACTIVIA
220. VANS
221. Chick-fil-A
222. Crest
223. perrier
224. Coors
225. Energizer
226. INFINITI
227. Budweiser
228. Under Armour
229. REVLON
230. ARMANI
231. MLB
232. DUNKIN
233. Whirlpool
234. GATORADE
235. AirBnB
236. ESTEE LAUDER
237. Knorr
238. Too Faced
239. Miele
240. CLOROX
241. Dr. Pepper
242. KFC
243. Kellog’s
244. Neiman Marcus
245. Heineken
246. Alka-Seltzer
247. Mountain Dew
248. OLYMPICS
249. SHOWTIME
250. Monster Energy
251. VISA
252. Nars
253. Orville Redenbacher
254. Domino’s
255. MONTBLANC
256. bareminerals
257. JACK DANIEL’S
258. pandora
259. Discord
260. SHISEIDO
261. UNISWAP
262. TACO BELL
263. TGI Fridays
264. Colgate
265. Solana / SOL
266. Delta Airlines
267. FORMULA ONE
268. KitchendAid
269. American Airlines
270. Pepsi
271. Fenty Beauty
272. Smirnoff
273. Chevrolet
274. Pantene
275. Spotify
276. PGA Tour
277. Google Play
278. SUBWAY
279. Alaska Airline
280. NIVEA
281. KIA
282. baskin robbins
283. United Airlines
284. MARRIOT
285. Hilton
286. Whatsapp
287. BINANCE
288. ripple
289. NBA
290. LG
291. Cuisinart
292. THE NORTH FACE
293. bumble
294. White Castle
295. CHIPOTLE
296. Four Seasons
297. FANTA
298. innisfree
299. Tropicana
300. GMS
301. Urban Outfitters
302. LISTERINE
303. Louis Vitton
304. Pizza Hut
305. Urban Decay
306. snapple
307. Norwegian
308. Canadian Club
309. GEELY
310. yelp
311. Citibank
312. ABSOLUT
313. HSBC
314. Goldman Sachs
315. BACARDI
316. Chase
317. Burger KING
318. Five Guys
319. Bein Sports
320. HYATT
321. Saks Fifth Avenue
322. GUCCI
323. Cetaphil
324. BOUNTY
325. Wells Fargo
326. USD Coin / USDC
327. American Express
328. SIEMENS
329. Wendy’s
330. GAMELOFT
331. Saint Laurent
332. GEICO
333. UNIVERSAL
334. Miller
335. Toshiba
336. American Eagle
337. SHAKE SHACK
338. Maybelline
339. BOBBI BROWN
340. Guinness
341. KENWOOD
342. POPEYES
343. Anastasia Beverly Hills
344. FOREVER 21
345. Haier
346. SAMSUNG
347. PAPA JOHNS
348. Emirates Airlines
349. Jumeirah Hotels & Resorts
350. AIR INDIA
351. COACH
352. X Games
353. Dolce & Gabbana
354. Tinder
355. TAG HEUER
356. HITACHI
357. Tom Ford
358. PNC
359. L’oreal
360. KENZO
361. dulingo
362. Celebrity
363. Bulgari
364. Head & Shoulders
365. Lufthansa
366. Dr. Jart
367. Air Canada
368. British Airways
369. 7-UP
370. Tiffany’s
371. Apple Music
372. VALENTINO
373. Eithad
374. GARNIER
375. Holiday Inn
376. W Hotels
377. Grey Goose
378. Havaianas
379. PACSUN
380. Southwest Airlines
381. Pinterest
382. Elf
383. PRADA
384. Royal Caribbean
385. AIRFRANCE
386. Beefeater
387. The Ritz-Carlton
388. Burberry
389. JetBlue
390. Bank of America
391. Booking.com
392. Turkish Airlines
393. Philips
394. Cartier
395. Kenmore
396. Bottega Veneta
397. Dogecoin / DOGE
398. CapitalOne
399. Stella Artois
400. Cloud9
401. lyft
402. Best Western
403. TD Bank
404. Celine
405. GE Appliances
406. Electrolux
407. Chanel
408. Versace
409. L’occitane
410. Midea
411. Fly Dubai
412. BOSCH
413. FENDI
414. Alexander McQUEEN
415. Virgin Atlantic
416. Balenciaga
417. MAYTAG
418. Carnival
419. BlackandDecker
420. Snapchat
421. Uber
422. Kylie Jenner
423. Frigidaire
424. Waze
425. SHERATON
426. Spirit Air
427. RIMOWA
428. Clubhouse
429. WizzAir
430. OMEGA
431. Gulf Air
432. HERMES
433. OMAN AIR
434. AirArabia
435. Saudia